Spole\u010dnost Donuts Inc. je co do po\u010dtu nov\u00fdch dom\u00e9nov\u00fdch koncovek nejv\u011bt\u0161\u00edm registrem. Celkem se staraj\u00ed o v\u00edce jak 240 nTLD (dohromady p\u0159es 4,6 milionu registrovan\u00fdch). \u0158ada z nich je obl\u00edben\u00e1 i mezi \u010cechy a Slov\u00e1ky a hostuj\u00ed je u n\u00e1s. Te\u010f si je k n\u00e1m mohou na\u0161i z\u00e1kazn\u00edci i p\u0159ev\u00e9st.<\/p>\n
<\/p>\n
Na nov\u00e9 dom\u00e9nov\u00e9 koncovky jdeme pozvolna a opatrn\u011b. Je jich opravdu hodn\u011b. A\u010dkoliv existuj\u00ed u\u017e dlouhou na \u010desk\u00e9m a slovensk\u00e9m trhu, zat\u00edm moc zn\u00e1m\u00e9 nejsou. Necht\u011bli jsme tak z\u00e1kazn\u00edky zaplavit nep\u0159ebernou nab\u00eddkou. V\u011bd\u011bli jsme, \u017ee bude pot\u0159eba nejen propagace, ale i doprovodn\u00e1 vysv\u011btlovac\u00ed kampa\u0148, co jsou nov\u00e9 dom\u00e9nov\u00e9 koncovky za\u010d a pro\u010d mohou b\u00fdt pro weby z\u00e1kazn\u00edk\u016f vhodnou alternativou k obl\u00edben\u00fdm a zab\u011bhnut\u00fdm koncovk\u00e1m.<\/p>\n
Sou\u010d\u00e1st\u00ed cel\u00e9ho procesu bylo i sledov\u00e1n\u00ed, jak se dom\u00e9ny l\u00edb\u00ed, zda-li na nich vznikaj\u00ed weby, e-mailov\u00e9 schr\u00e1nky, ke kter\u00fdm slu\u017eb\u00e1m z na\u0161eho portf\u00f3lia jsou nej\u010dast\u011bji vyu\u017e\u00edvan\u00e9, jak\u00e9 probl\u00e9my v souvislosti s nimi z\u00e1kazn\u00edci \u0159e\u0161\u00ed a samoz\u0159ejm\u011b, i jak reaguj\u00ed na vy\u0161\u0161\u00ed ceny oproti dominantn\u00ed dom\u00e9n\u011b .cz a .sk.<\/p>\n
Proto jsme v z\u00e1\u0159\u00ed minul\u00e9ho roku, kdy jsme registraci nov\u00fdch dom\u00e9nov\u00fdch koncovek spustili, za\u010dali opravdu skromn\u011b. P\u00e1r m\u011bs\u00edc\u016f jsme v\u0161e testovali s omezen\u00fdm po\u010dtem nov\u00fdch dom\u00e9nov\u00fdch koncovek. Zjistili jsme, co se z\u00e1kazn\u00edk\u016fm l\u00edb\u00ed, jak optimalizovat nab\u00eddku a upravit propagaci.<\/p>\n
V prosinci jsme data vyhodnotili a rozhodli o postupn\u00e9m p\u0159id\u00e1v\u00e1n\u00ed dal\u0161\u00edch nov\u00fdch dom\u00e9nov\u00fdch koncovek. Z\u00e1rove\u0148 jsme si ud\u011blali n\u011bjak\u00fd pl\u00e1n, kter\u00e9 registry by st\u00e1lo za to oslovit, podle dom\u00e9n, kter\u00e9 maj\u00ed v nab\u00eddce. Donuts byl v pl\u00e1nu a\u017e pozd\u011bji (druh\u00e1 polovina roku 2021), ale situace si vy\u017e\u00e1dala rychlou akci…<\/p>\n
V na\u0161\u00ed nab\u00eddce jsme m\u011bli dom\u00e9ny .realty a .observer. Byly tam sp\u00ed\u0161e ze zv\u011bdavosti, tak\u017ee moc jsme jich registrovan\u00fdch nem\u011bli.<\/p>\n
Tyto dom\u00e9ny p\u0159e\u0161ly pod registr Donuts, s kter\u00fdm jsme v t\u00e9 dob\u011b nem\u011bli smlouvu, a museli jsme rychle rozhodnout co d\u00e1l. P\u016fvodn\u00ed varov\u00e1n\u00ed z prosince 2020 jsme neobdr\u017eeli a dal\u0161\u00ed n\u00e1m p\u0159i\u0161lo a\u017e v b\u0159eznu 2021 s t\u00edm, \u017ee deadline pro p\u0159esun t\u011bchto 2 dom\u00e9n je 30. b\u0159ezna 2021.<\/p>\n
Zkusili jsme to \u0159e\u0161it p\u0159\u00edmo s Donuts a ti n\u00e1m \u0159ekli, \u017ee pokud chceme, tak m\u016f\u017eeme cel\u00fd proces – st\u00e1t se registr\u00e1torem, vy\u0159e\u0161it rychle. Technicky ani pr\u00e1vn\u011b tomu nic nebr\u00e1nilo. Proto\u017ee jsme od b\u0159ezna 2020 ICANN akreditovan\u00fdm registr\u00e1torem<\/a>, tak m\u016f\u017eeme registrovat dom\u00e9ny p\u0159\u00edmo bez prost\u0159edn\u00edka a vyjedn\u00e1vat s registry nap\u0159\u00edmo.<\/p>\n D\u00edky automatizaci, na\u0161emu vlastn\u00edmu univerz\u00e1ln\u00edmu syst\u00e9mu, kter\u00fd si sami spravujeme a vyv\u00edj\u00edme a ochot\u011b Donuts, se n\u00e1m poda\u0159ilo v\u0161e technicky i pr\u00e1vn\u011b zvl\u00e1dnout prakticky do 3 t\u00fddn\u016f, co\u017e sta\u010dilo. Dokonce 1. dubna u\u017e na\u0161i v\u00fdvoj\u00e1\u0159i hl\u00e1sili plnou integraci registru Donuts do na\u0161ich syst\u00e9mu s t\u00edm, \u017ee se \u010dek\u00e1 na obchodn\u00ed odd\u011blen\u00ed ,a\u0165 dopln\u00ed do cen\u00edk\u016f ceny pro 230 nov\u00fdch dom\u00e9nov\u00fdch koncovek \ud83d\ude42<\/p>\n Samoz\u0159ejm\u011b to vy\u017eadovalo i dal\u0161\u00ed \u00fapravy na na\u0161ich str\u00e1nk\u00e1ch. Nap\u0159\u00edklad se n\u00e1m p\u011bkn\u011b rozrostl cen\u00edk<\/a> a klasick\u00e9 bloky Elementoru s cen\u00edky u\u017e to moc ned\u00e1valy. Museli jsme tak p\u0159ej\u00edt na klasick\u00e9 tabulky.<\/p>\n Je\u0161t\u011b m\u00e1me v pl\u00e1nu ud\u011blat n\u011bjak\u00e9 str\u00e1nky anebo syst\u00e9m na rozd\u011blen\u00ed jednotliv\u00fdch nov\u00fdch dom\u00e9nov\u00fdch koncovek pro z\u00e1kazn\u00edky, kte\u0159\u00ed hledaj\u00ed t\u00e9matick\u00e9 dom\u00e9ny pro sv\u016fj budouc\u00ed web.<\/p>\n Je jich opravdu hodn\u011b. Nap\u0159\u00edklad v \u010cesku obl\u00edben\u00e9 .live, .bike, .email, .agency, .life, .group, .digital, .guru anebo .zone. Dal\u0161\u00ed pak budeme p\u0159id\u00e1vat postupn\u011b tak, jak je Donuts bude spou\u0161t\u011bt.<\/p>\n V tomto p\u0159\u00edpad\u011b nebylo prioritou vyjednat co nejlep\u0161\u00ed ak\u010dn\u00ed ceny. Pokud v\u0161ak Donuts na sv\u00e9 dom\u00e9ny n\u011bjakou akci ud\u011bl\u00e1, pokus\u00edme se v\u00e1m j\u00ed zprost\u0159edkovat.<\/p>\n Trochu jsme se zapotili, ale jsme r\u00e1di, \u017ee to nakonec takto dopadlo. Po\u0159\u00e1dn\u011b jsme roz\u0161\u00ed\u0159ili nab\u00eddku na\u0161ich nov\u00fdch dom\u00e9nov\u00fdch koncovek a z\u00edskali dal\u0161\u00edho d\u016fle\u017eit\u00e9ho obchodn\u00edho partnera.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Spole\u010dnost Donuts Inc. je co do po\u010dtu nov\u00fdch dom\u00e9nov\u00fdch koncovek nejv\u011bt\u0161\u00edm registrem. Celkem se staraj\u00ed o v\u00edce jak 240 nTLD (dohromady p\u0159es 4,6 milionu registrovan\u00fdch). \u0158ada z nich je obl\u00edben\u00e1 i mezi \u010cechy a Slov\u00e1ky a hostuj\u00ed je u n\u00e1s. Te\u010f si je k n\u00e1m mohou na\u0161i z\u00e1kazn\u00edci i p\u0159ev\u00e9st.<\/p>\n","protected":false},"author":9,"featured_media":66304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3],"tags":[7,167,139],"class_list":["post-66279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domeny","category-spolecnost","tag-domeny","tag-donuts","tag-ntld"],"_links":{"self":[{"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/posts\/66279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/comments?post=66279"}],"version-history":[{"count":4,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/posts\/66279\/revisions"}],"predecessor-version":[{"id":66863,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/posts\/66279\/revisions\/66863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/media\/66304"}],"wp:attachment":[{"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/media?parent=66279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/categories?post=66279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/tags?post=66279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Jak\u00e9 nov\u00e9 dom\u00e9nov\u00e9 koncovky v na\u0161\u00ed nab\u00eddce najdete<\/h3>\n
Z\u00e1v\u011br<\/h3>\n
\n