{"id":39557,"date":"2012-07-04T09:21:26","date_gmt":"2012-07-04T07:21:26","guid":{"rendered":"https:\/\/blog.wedos.cz\/?p=39557"},"modified":"2021-04-29T09:54:10","modified_gmt":"2021-04-29T07:54:10","slug":"vernostni-program-a-jeho-principy","status":"publish","type":"post","link":"https:\/\/blog.wedos.com\/cs\/vernostni-program-a-jeho-principy","title":{"rendered":"V\u011brnostn\u00ed program a jeho principy"},"content":{"rendered":"\n

V minul\u00e9m \u010dl\u00e1nku jsme p\u0159edstavili na\u0161e z\u00e1kladn\u00ed p\u0159edstavy o na\u0161em nov\u011b p\u0159ipravovan\u00e9m v\u011brnostn\u00edm – akciov\u00e9m programu. Sl\u00edbili jsme, \u017ee budeme postupn\u011b vysv\u011btlovat jednotliv\u00e9 body. Tak za\u010d\u00edn\u00e1me.<\/p>\n\n\n\n\n\n\n\n

V\u011brnostn\u00ed program<\/h2>\n\n\n\n

N\u00e1\u0161 program<\/a> se skl\u00e1d\u00e1 z v\u011brnostn\u00ed a akciov\u00e9 \u010d\u00e1sti. Dnes se budeme v\u011bnovat v\u011brnostn\u00ed \u010d\u00e1sti. V\u011brnostn\u00ed \u010d\u00e1st je v na\u0161em programu z d\u016fvodu, \u017ee se chceme odvd\u011b\u010dit na\u0161im v\u011brn\u00fdm z\u00e1kazn\u00edk\u016fm.<\/strong> Na\u0161i spokojen\u00ed z\u00e1kazn\u00edci jsou na\u0161\u00ed nejlep\u0161\u00ed reklamou. Jsou chod\u00edc\u00ed reklamou, kter\u00e1 je zadarmo. My investujeme do reklamy pom\u011brn\u011b m\u00e1lo, v p\u0159epo\u010dtu k r\u016fstu ( a na\u0161\u00edm p\u0159\u00edr\u016fstk\u016fm) se d\u00e1 tvrdit, \u017ee t\u00e9m\u011b\u0159 nic. A p\u0159esto rosteme nejrychleji na trhu, t\u00e9m\u011b\u0159 stejn\u011b rychle jako v\u0161echny ostatn\u00ed firmy dohromady. Je to d\u00e1no t\u00edm, \u017ee jsou na\u0161i z\u00e1kazn\u00edci spokojen\u00ed a v\u011b\u0159\u00ed n\u00e1m. <\/strong>Chceme tento vztah d\u016fv\u011bry a spokojenosti je\u0161t\u011b prohloubit.<\/p>\n\n\n\n

R\u00e1di bychom se za tuto „spolupr\u00e1ci“ odm\u011bnili a chceme na\u0161im z\u00e1kazn\u00edk\u016fm nab\u00eddnout n\u011bjakou odm\u011bnu za v\u011brnost. N\u00e1\u0161 program je jedna z cest, jedna z mo\u017enost\u00ed.<\/p>\n\n\n\n

Nov\u00fd versus st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edk<\/h2>\n\n\n\n

Prakticky ka\u017ed\u00fd den n\u00e1m n\u011bkdo ze st\u00e1vaj\u00edc\u00edch z\u00e1kazn\u00edk\u016f p\u00ed\u0161e, \u017ee chce slevu na prodlou\u017een\u00ed slu\u017eeb. V\u011bt\u0161inou tito \u017eadatel\u00e9 argumentuj\u00ed t\u00edm, \u017ee m\u00e1me neust\u00e1le slevy pro nov\u00e9 z\u00e1kazn\u00edky, ale na st\u00e1vaj\u00edc\u00ed „ka\u0161leme“. My v\u0161ak opakovan\u011b a trp\u011bliv\u011b vysv\u011btlujeme, \u017ee si na\u0161ich st\u00e1vaj\u00edc\u00edch z\u00e1kazn\u00edk\u016f v\u00e1\u017e\u00edme, ale \u017ee je ekonomicky nemo\u017en\u00e9, abychom poskytovali slevy z na\u0161ich, ji\u017e tak n\u00edzk\u00fdch, cen.<\/strong><\/p>\n\n\n\n

Slevy pro nov\u00e9 z\u00e1kazn\u00edky m\u00e1me, proto\u017ee je mus\u00edme p\u0159esv\u011bd\u010dit, aby si u n\u00e1s slu\u017eby vyzkou\u0161eli.<\/strong> Jsme si v\u011bdomi vysok\u00e9 kvality na\u0161ich slu\u017eeb, ale mus\u00edme o tom p\u0159esv\u011bd\u010dit v\u0161echny potencion\u00e1ln\u00ed z\u00e1kazn\u00edky. Je to stejn\u00e9 jako s V\u00e1mi na po\u010d\u00e1tku, kdy\u017e jste se rozm\u00fd\u0161lel(a) zda m\u00e1te d\u016fv\u011b\u0159ovat WEDOS.<\/p>\n\n\n\n

Pro n\u00e1s, pro n\u00e1\u0161 r\u016fst a rozvoj je kl\u00ed\u010dov\u00e9 to, abychom m\u011bli velk\u00fd po\u010det klient\u016f. Mus\u00ed se jednat o stovky tis\u00edc. V takov\u00e9m p\u0159\u00edpad\u011b budeme dosahovat zaj\u00edmav\u00fdch p\u0159\u00edjm\u016f a z t\u011bch bude mo\u017en\u00e9 generovat zaj\u00edmav\u00fd zisk. <\/p>\n\n\n\n

U slu\u017eeb chceme j\u00edt cestou udr\u017eov\u00e1n\u00ed vysok\u00e9 kvality nebo je\u0161t\u011b zv\u00fd\u0161en\u00ed kvality a z\u00e1rove\u0148 i vylep\u0161en\u00ed slu\u017eeb (o novinky a dopl\u0148ky). Jist\u011b v\u00edte, \u017ee p\u0159ipravujeme r\u016fzn\u00e9 novinky a pr\u016fb\u011b\u017en\u011b p\u0159id\u00e1v\u00e1me r\u016fzn\u00e1 vylep\u0161en\u00ed v\u0161ech st\u00e1vaj\u00edc\u00edch slu\u017eeb pro v\u0161echny (nejen nov\u00e9) z\u00e1kazn\u00edky. Necht\u011bli jsme j\u00edt cestou slev. Nyn\u00ed si ka\u017ed\u00fd m\u016f\u017ee vybrat.<\/p>\n\n\n\n

Co nab\u00eddneme<\/h2>\n\n\n\n

Na\u0161im z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed budou na\u0161imi akcion\u00e1\u0159i, nab\u00eddneme:<\/p>\n\n\n\n

  • \u017ee se pro n\u011b budeme sna\u017eit m\u00edt dom\u00e9ny v\u017edy za n\u00e1kupn\u00ed ceny<\/strong>, v\u010detn\u011b prodlou\u017een\u00ed,
     <\/li>
  • slevu a\u017e 20% na prodlou\u017een\u00ed slu\u017eeb <\/strong>(webhosting, VPS, dedikovan\u00e9 servery, WEDOS Disk a p\u0159\u00edpadn\u011b dal\u0161\u00ed slu\u017eby podobn\u00e9 povahy), s n\u00ed\u017ee uveden\u00fdm omezen\u00edm.<\/li><\/ul>\n\n\n\n

    Mo\u017en\u00e9 ot\u00e1zky<\/h2>\n\n\n\n

    Bude tam n\u011bjak\u00e9 omezen\u00ed?<\/strong> Bude jedno omezen\u00ed, kter\u00e9 bude slou\u017eit jako ochrana p\u0159ed zneu\u017eit\u00edm v\u011brnostn\u00edho – akciov\u00e9ho programu. Celkov\u00e1 v\u00fd\u0161e poskytnut\u00e9 slevy za jeden kalend\u00e1\u0159n\u00ed rok bude omezena na 20% z celkov\u00e9 po\u0159izovac\u00ed ceny akci\u00ed p\u0159\u00edslu\u0161n\u00e9ho akcion\u00e1\u0159e.<\/p>\n\n\n\n

    M\u00e1 smysl b\u00fdt akcion\u00e1\u0159em?<\/strong> Ano m\u00e1. Ji\u017e t\u00edmto prvn\u00edm krokem z\u00edsk\u00e1 ka\u017ed\u00fd n\u00e1\u0161 z\u00e1kazn\u00edk – akcion\u00e1\u0159 zhodnocen\u00ed sv\u00e9 investice 20% ro\u010dn\u011b<\/strong>. Samoz\u0159ejm\u011b k tomu je\u0161t\u011b m\u00e1 n\u00e1rok na p\u0159\u00edpadnou dividendu a z\u00e1rove\u0148 spolu s r\u016fstem hodnoty na\u0161\u00ed firmy se mu zm\u011bn\u00ed hodnota jeho investice (akcie), co\u017e m\u016f\u017ee b\u00fdt mnohem atraktivn\u011bj\u0161\u00ed, ne\u017e se na prvn\u00ed pohled zd\u00e1.<\/p>\n\n\n\n

    Pro\u010d omezen\u00ed?<\/strong> Mus\u00edme zabr\u00e1nit zneu\u017eit\u00ed, kdy by se se slevami „obchodovalo na \u010dern\u00e9m trhu“ nebo situac\u00edm, kdy si u n\u00e1s n\u011bkdo nap\u0159\u00edklad po\u0159\u00edd\u00ed 10 dedikovan\u00fdch server\u016f za m\u011bs\u00ed\u010dn\u00ed pau\u0161\u00e1l celkem nap\u0159\u00edklad 50 tis\u00edc korun. K tomu si koup\u00ed jednu akcii za 100 korun a bude se do\u017eadovat slevy 10 tis\u00edc m\u011bs\u00ed\u010dn\u011b.<\/p>\n\n\n\n

    Pro\u010d nen\u00ed sleva vy\u0161\u0161\u00ed?<\/strong> Vzhledem k na\u0161im n\u00edzk\u00fdm cen\u00e1m jsou skute\u010dn\u011b v\u00fdrazn\u011bj\u0161\u00ed slevy ekonomicky ne\u00fanosn\u00e9 a my se mus\u00edme chovat hospod\u00e1rn\u011b. Neslibujeme hory doly. Nechceme ohrozit na\u0161i investici, ani investice p\u0159\u00edpadn\u00fdch akcion\u00e1\u0159\u016f. Mus\u00edme se chovat zodpov\u011bdn\u011b.<\/p>\n\n\n\n

    Pro\u010d kalend\u00e1\u0159n\u00ed rok?<\/strong> M\u00e1me \u00fa\u010detn\u00ed obdob\u00ed kalend\u00e1\u0159n\u00ed rok. <\/p>\n\n\n\n

    Mohu m\u00edt v\u00edce akci\u00ed?<\/strong> Ano, samoz\u0159ejm\u011b. Dokonce ka\u017edou akcii m\u016f\u017eete nakoupit v jin\u00e9m obdob\u00ed (v jin\u00e9m kole \u00fapisu).<\/p>\n\n\n\n

    Po\u0159izovac\u00ed cena a pro\u010d ji sledujete?<\/strong> P\u0159edpokl\u00e1d\u00e1me, \u017ee o n\u00e1\u0161 program bude z\u00e1jem a budeme \u00fapis akci\u00ed d\u011blat opakovan\u011b. V pr\u016fb\u011bhu doby se m\u016f\u017ee po\u0159izovac\u00ed cena akcie m\u011bnit. Z toho pohledu je d\u016fle\u017eit\u00e9 sledovat kdo a za jakou hodnotu si p\u0159\u00edslu\u0161nou akcii zakoupil.<\/p>\n\n\n\n

    Kdy to spust\u00edme?<\/strong> Tento v\u011brnostn\u00ed program bude aplikovan\u00fd na prodlou\u017een\u00ed slu\u017eeb od ledna 2013.<\/p>\n\n\n\n

    Pro\u010d nem\u016f\u017eeme nab\u00eddnout v\u00edce<\/h2>\n\n\n\n

    Nem\u00e1 smysl to dlouze vysv\u011btlovat. V\u011bt\u0161\u00ed a lep\u0161\u00ed v\u00fdhody pro n\u00e1s mohou b\u00fdt ekonomicky ne\u00fanosn\u00e9 a to si nep\u0159eje nikdo. Ani na\u0161i z\u00e1kazn\u00edci, ani na\u0161i akcion\u00e1\u0159i a ani na\u0161i z\u00e1kazn\u00edci, kte\u0159\u00ed budou sou\u010dasn\u011b na\u0161imi akcion\u00e1\u0159i.<\/p>\n\n\n\n

    Co je\u0161t\u011b \u0159e\u0161\u00edme<\/h2>\n\n\n\n

    P\u0159ed vlastn\u00edm spu\u0161t\u011bn\u00edm, je\u0161t\u011b \u0159e\u0161\u00edme drobnosti, kter\u00e9 souvisej\u00ed s omezen\u00edm, kter\u00e9 bylo popsan\u00e9 v\u00fd\u0161e. V jednom z\u00e1kaznick\u00e9m \u00fa\u010dtu m\u016f\u017ee b\u00fdt v\u00edce r\u016fzn\u00fdch akcion\u00e1\u0159\u016f, proto\u017ee tam m\u016f\u017ee b\u00fdt t\u0159eba akcion\u00e1\u0159 jako firma nebo jako fyzick\u00e1 osoba sou\u010dasn\u011b nebo i n\u011bkolik r\u016fzn\u00fdch firem.<\/p>\n\n\n\n

    Pokra\u010dov\u00e1n\u00ed p\u0159\u00ed\u0161t\u011b<\/h2>\n\n\n\n

    D\u011bkujeme za pozornost. P\u0159\u00ed\u0161t\u011b zase vysv\u011btl\u00edme dal\u0161\u00ed podstatn\u00e9 body na\u0161eho programu. Krok za krokem se dozv\u00edte v\u0161echno. <\/p>\n","protected":false},"excerpt":{"rendered":"

    V minul\u00e9m \u010dl\u00e1nku jsme p\u0159edstavili na\u0161e z\u00e1kladn\u00ed p\u0159edstavy o na\u0161em nov\u011b p\u0159ipravovan\u00e9m v\u011brnostn\u00edm – akciov\u00e9m programu. Sl\u00edbili jsme, \u017ee budeme postupn\u011b vysv\u011btlovat jednotliv\u00e9 body. Tak za\u010d\u00edn\u00e1me.<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[81],"class_list":["post-39557","post","type-post","status-publish","format-standard","hentry","category-spolecnost","tag-akcie"],"_links":{"self":[{"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/posts\/39557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/comments?post=39557"}],"version-history":[{"count":2,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/posts\/39557\/revisions"}],"predecessor-version":[{"id":39887,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/posts\/39557\/revisions\/39887"}],"wp:attachment":[{"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/media?parent=39557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/categories?post=39557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/tags?post=39557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}