{"id":37452,"date":"2020-08-26T09:24:17","date_gmt":"2020-08-26T07:24:17","guid":{"rendered":"https:\/\/blog.wedos.cz\/?p=37452"},"modified":"2020-08-31T10:34:19","modified_gmt":"2020-08-31T08:34:19","slug":"je-to-silenstvi-podporovat-dva-prvoligove-fotbalove-kluby","status":"publish","type":"post","link":"https:\/\/blog.wedos.com\/cs\/je-to-silenstvi-podporovat-dva-prvoligove-fotbalove-kluby","title":{"rendered":"Je to \u0161\u00edlenstv\u00ed podporovat dva prvoligov\u00e9 fotbalov\u00e9 kluby?"},"content":{"rendered":"<p>Minul\u00fd t\u00fdden jsme podepsali smlouvu o gener\u00e1ln\u00edm partnerstv\u00ed s prvoligov\u00fdm fotbalov\u00fdm klubem FC Zbrojovka Brno a aby to nebylo m\u00e1lo, tak je\u0161t\u011b dal\u0161\u00ed smlouvu s dal\u0161\u00edm prvoligov\u00fdm klubem &#8211; SK Dynamo \u010cesk\u00e9 Bud\u011bjovice.<\/p>\n<p><!--more--><\/p>\n<p>Dost\u00e1v\u00e1me hodn\u011b dotaz\u016f, pro\u010d do toho jdeme. Jestli by nebylo lep\u0161\u00ed m\u00edsto toho zkusit online reklamu anebo t\u0159eba neinvestovat do dal\u0161\u00edho hardware.<\/p>\n<h3>Na\u0161e sou\u010dasn\u00e1 situace<\/h3>\n<p>Jsme nejv\u011bt\u0161\u00ed hosting na \u010desk\u00e9m trhu u\u017e \u0159adu let. V sou\u010dasn\u00e9 dob\u011b jen na .cz dom\u00e9n\u00e1ch hostujeme v\u00edce ne\u017e t\u0159i dal\u0161\u00ed konkurenti (v po\u0159ad\u00ed) za n\u00e1mi dohromady. R\u016fst na\u0161ich tradi\u010dn\u00edch slu\u017eeb, kter\u00fdch m\u00e1me nejv\u00edce, je stabiln\u00ed. Dedikovan\u00e9 servery m\u00e1me vesm\u011bs po\u0159\u00e1d vyprodan\u00e9. Do toho jsme spustili nov\u00e9 slu\u017eby <a href=\"https:\/\/www.wedos.cz\/cloud\" target=\"_blank\" rel=\"noopener\">WEDOS Cloud<\/a>, <a href=\"https:\/\/www.wedos.cz\/cd\" target=\"_blank\" rel=\"noopener\">WEDOS CD<\/a> a dal\u0161\u00ed jako <a href=\"https:\/\/wedos.website\/\" target=\"_blank\" rel=\"noopener\">WEDOS WebSite<\/a>, WEDOS Apps p\u0159ipravujeme. O v\u0161echny u\u017e je te\u010f v\u011bt\u0161\u00ed z\u00e1jem, ne\u017e jsme o\u010dek\u00e1vali. Co se t\u00fdk\u00e1 v\u00fdvoje, tak jsme narazili na limity. Te\u010f v\u0161e jen v klidu mus\u00edme dot\u00e1hnout do konce, postupn\u011b ladit a vylep\u0161ovat&#8230; Lad\u011bn\u00ed je tam hodn\u011b, ale pracujeme na tom.<\/p>\n<p>Hardware m\u00e1me nadbytek. Nen\u00ed to o tom, \u017ee bychom dr\u017eeli p\u00e1r des\u00edtek server\u016f jako rezervu. V skladech se n\u00e1m v\u00e1l\u00ed doslova stovky server\u016f. M\u00e1me tam nap\u0159\u00edklad k dispozici (a zcela voln\u00fdch) 13 pln\u011b osazen\u00fdch <a href=\"https:\/\/www.hpe.com\/cz\/en\/servers\/moonshot.html\" target=\"_blank\" rel=\"noopener\">HPE Moonshot<\/a>\u00a0ka\u017ed\u00fd s 45 fyzick\u00fdmi servery. To je tedy 585 voln\u00fdch v\u00fdkonn\u00fdch server\u016f. Dal\u0161\u00ed nov\u00e9 HPE Moonshot jsou zapojen\u00e9 v racku a \u010dekaj\u00ed na sv\u00e9 z\u00e1kazn\u00edky a\u017e spust\u00edme pl\u00e1novan\u00e9 reklamn\u00ed kampan\u011b. M\u00e1me toho dostatek. N\u00e1sleduj\u00edc\u00edho p\u016fl roku nemus\u00edme kupovat dal\u0161\u00ed, i kdy\u017e budeme stabiln\u011b r\u016fst.<\/p>\n<p>Samoz\u0159ejm\u011b do hardware investujeme i nad r\u00e1mec pl\u00e1nu. Zrovna tento t\u00fdden n\u00e1m dorazilo do DC1 na testov\u00e1n\u00ed nov\u00e9 \u00falo\u017ei\u0161t\u011b, jeho\u017e cen\u00edkov\u00e1 cena se bl\u00ed\u017e\u00ed k osmi milion\u016fm K\u010d. Chceme jej vyzkou\u0161et jako alternativu k sou\u010dasn\u00e9mu \u0159e\u0161en\u00ed pro NoLimit a WMS, p\u0159\u00edpadn\u011b zdali by mohlo poslou\u017eit i jako dal\u0161\u00ed disk pro VPS ON a WEDOS Cloud. Ale nebudeme p\u0159edb\u00edhat. V\u0161e z\u00e1le\u017e\u00ed jak dopadnou testy a jak snadn\u00e9 jej bude integrovat do sou\u010dasn\u00e9 infrastruktury. Samoz\u0159ejm\u011b pokud zjist\u00edme, \u017ee to je lep\u0161\u00ed a vyhovuje, tak jej obratem vezmeme a ne jedno \ud83d\ude42 Mimochodem pokud testy nov\u00e9ho \u00falo\u017ei\u0161t\u011b dopadnou dob\u0159e, tak pl\u00e1nujeme, \u017ee druh\u00e9 bude v kopii v na\u0161em druh\u00e9m datacentru a t\u0159et\u00ed (na vybran\u00e1 data) z\u0159ejm\u011b zcela mimo. V\u0161e v online synchronn\u00ed kopii. To je zcela mimo\u0159\u00e1dn\u00e9 \u0159e\u0161en\u00ed.<\/p>\n<p>Da\u0159\u00ed se n\u00e1m. Minul\u00fd rok byl i p\u0159es vy\u0161\u0161\u00ed investice zcela rekordn\u00ed (EBITDA 8,99M K\u010d, n\u00e1r\u016fst o 165,19 % oproti 2018). Tento rok n\u00e1\u0161 \u00fa\u010detn\u00ed &#8222;rozpustil&#8220; posledn\u00ed ztr\u00e1ty z minul\u00fdch let (v\u010detn\u011b stavby DC2) a skon\u010dili jsme s \u010dist\u00fdm ziskem n\u011bco m\u00e1lo p\u0159es 6 milion\u016f K\u010d. A to dlouhodob\u011b investujeme do rozvoje a v\u00fdvoje. Investujeme do dal\u0161\u00edch slu\u017eeb a tak\u00e9 do ji\u017e zmi\u0148ovan\u00e9ho druh\u00e9ho datacentra, kter\u00e9 st\u00e1lo ji\u017e p\u0159es 100 milion\u016f korun. Je to tak, \u017ee na\u0161e druh\u00e9 datacentrum DC2 teprve rozj\u00ed\u017ed\u00edme, ale u\u017e je prakticky t\u00e9m\u011b\u0159 cel\u00e9 zaplacen\u00e9 (chyb\u00ed 7 %). Te\u010f u\u017e jen sta\u010d\u00ed jej naplnit 10.800 servery, kter\u00e9 d\u00edky olejov\u00e9mu chlazen\u00ed po\u0159\u00edd\u00edme a budeme provozovat v\u00fdrazn\u011b levn\u011bji.<\/p>\n<p>A to ji\u017e m\u00e1me projekt a souhlasy na dal\u0161\u00ed datacentrum DC3, kde \u010dek\u00e1me na stavebn\u00ed povolen\u00ed. Toto bude je\u0161t\u011b mnohem, ale mnohem v\u011bt\u0161\u00ed. M\u00e1me p\u0159ipraven\u00fd pozemek 10.900 m2 u budouc\u00ed d\u00e1lnice D4 (Praha, P\u00edsek, \u010cesk\u00e9 Bud\u011bjovice).<\/p>\n<p>Nevyhazujeme pen\u00edze zbyte\u010dn\u011b oknem. V\u0161e detailn\u011b po\u010d\u00edt\u00e1me s dlouhodobou n\u00e1vratnost\u00ed. Pou\u017e\u00edv\u00e1me zna\u010dkov\u00fd hardware, osv\u011bd\u010den\u00e9 \u00fasporn\u00e9 technologie a investujeme jen tam, kde se to vyplat\u00ed. To plat\u00ed i o reklam\u011b a propagaci.<\/p>\n<p>V roce 2019 jsme za\u010dali postupn\u011b omezovat online reklamu, proto\u017ee u\u017e byla p\u0159edra\u017een\u00e1. V roce 2020 u\u017e n\u00e1m jede jen to, co opravdu funguje a re\u00e1ln\u011b m\u00e1 n\u011bjak\u00fd p\u0159\u00ednos. A to ned\u011bl\u00e1me jen b\u011b\u017enou reklamu, ale rozs\u00e1hlej\u0161\u00ed reklamn\u00ed kampan\u011b, kter\u00e9 jsou efektivn\u011bj\u0161\u00ed jako celek.<\/p>\n<p>Online reklama je podle n\u00e1s v posledn\u00ed dob\u011b velk\u00fd probl\u00e9m a neboj\u00edme se tvrdit, \u017ee to je v n\u011bkter\u00fdch p\u0159\u00edpadech\u00a0 obrovsk\u00fd podvod na inzerenty. V\u011bt\u0161ina p\u0159\u00edstup\u016f z online reklamy (podle na\u0161ich zji\u0161t\u011bn\u00ed n\u011bkdy a\u017e 90%) je z mobiln\u00edch telefon\u016f, kde jde \u010dasto jen o omyly a ne\u00famysln\u00e9 prokliky. Inzerenti tak plat\u00ed za n\u011bco, co vlastn\u011b v\u016fbec necht\u011bli.<\/p>\n<p>Inzerenti tedy plat\u00ed a plat\u00ed \u010d\u00edm d\u00e1l v\u00edce a p\u0159itom &#8222;p\u0159eklik\u016f&#8220; je \u010d\u00edm d\u00e1l v\u00edce, proto\u017ee se st\u00e1le v\u00edce provoz internetu p\u0159esouv\u00e1 na mobiln\u00ed za\u0159\u00edzen\u00ed. Byli jsme sv\u011bdkem dokonce velk\u00e9 a drah\u00e9 reklamn\u00ed kampan\u011b, kde 98 % v\u0161ech proklik\u016f bylo z mobiln\u00edch za\u0159\u00edzen\u00ed a naprost\u00e1 v\u011bt\u0161ina (t\u00e9m\u011b\u0159 100%) z t\u011bchto proklik\u016f je omyl. Takov\u00fd n\u00e1v\u0161t\u011bvn\u00edk okam\u017eit\u011b str\u00e1nku zav\u0159e a nikdy nepokra\u010duje d\u00e1l. Jak jinak si vysv\u011btl\u00edte p\u0159\u00edstupy, kde server vygeneruje jen HTML str\u00e1nku a o dal\u0161\u00ed requesty (CSS, JavaScript, obr\u00e1zky) u\u017e prohl\u00ed\u017ee\u010d nepo\u017e\u00e1d\u00e1 anebo si jich st\u00e1hne jen \u010d\u00e1st. Takov\u00fd n\u00e1v\u0161t\u011bvn\u00edk ani nenav\u0161t\u00edv\u00ed \u017e\u00e1dnou dal\u0161\u00ed str\u00e1nku a nikdy si nic neobjedn\u00e1.\u00a0<\/p>\n<p>Je to smutn\u00e9 zejm\u00e9na s ohledem na to, \u017ee online reklama je st\u00e1le dra\u017e\u0161\u00ed a dra\u017e\u0161\u00ed a p\u0159itom m\u00e9n\u011b a m\u00e9n\u011b \u00fa\u010dinn\u00e1. M\u00e1me serverov\u00e9 statistiky v\u0161ech u n\u00e1s hostovan\u00fdch web\u016f a to je pom\u011brn\u011b velk\u00fd vzorek. Samoz\u0159ejm\u011b n\u00e1m tam, v na\u0161ich BigData anal\u00fdz\u00e1ch log\u016f,\u00a0 ob\u010das vysko\u010d\u00ed n\u011bjak\u00e1 online kampa\u0148 a \u010dlov\u011bk by se ob\u010das divil za co lid\u00e9 plat\u00ed.<\/p>\n<p>Doba se m\u011bn\u00ed a online reklama je &#8230; \u010d\u00edm d\u00e1l v\u011bt\u0161\u00ed nesmysl&#8230; V\u0161ude v m\u00e9di\u00edch sly\u0161\u00edme, \u017ee online reklama je jedin\u00e9, co m\u00e1 budoucnost, ale n\u00e1\u0161 n\u00e1zor a zku\u0161enosti jsou zcela odli\u0161n\u00e9.<\/p>\n<p>Za necel\u00fdch 10 let na\u0161\u00ed existence v online reklam\u011b utr\u00e1c\u00edme m\u00e9n\u011b a m\u00e9n\u011b (a p\u0159itom je dra\u017e\u0161\u00ed a dra\u017e\u0161\u00ed) a p\u0159itom se n\u00e1m da\u0159\u00ed l\u00e9pe a l\u00e9pe&#8230;<\/p>\n<p>D\u00e1me v\u00e1m jednu radu k online reklam\u011b, kterou stoj\u00ed za to vyzkou\u0161et a budete p\u0159ekvapeni. Pokud nem\u00e1te nic, co je skute\u010dn\u011b nutn\u00e9 inzerovat online a se zam\u011b\u0159en\u00edm na mobiln\u00ed telefony, tak online reklamu nenakupujte nebo si v\u017edy vypn\u011bte zobrazov\u00e1n\u00ed na mobiln\u00edch telefonech a mobiln\u00edch za\u0159\u00edzen\u00edch. Jinak vyhazujete pen\u00edze&#8230;\u00a0<\/p>\n<p>S offline reklamou m\u00e1me hodn\u011b zku\u0161enost\u00ed. Zkou\u0161eli jsme v\u0161echno mo\u017en\u00e9 a postupn\u011b jsme za tento druh reklamy d\u00e1vali st\u00e1le v\u00edce a v\u00edce pen\u011bz. Nakonec jsme zjistili, \u017ee pro firmu co poskytuje jen online slu\u017eby vych\u00e1z\u00ed v mnoha ohledech l\u00e9pe offline reklama \ud83d\ude42<\/p>\n<h3>Pro\u010d prvoligov\u00fd fotbal<\/h3>\n<p>Prod\u00e1v\u00e1me kvalitn\u00ed a dobr\u00e9 slu\u017eby. Nepodl\u00e9h\u00e1me p\u0159itom n\u011bjak\u00e9 iluzi, \u017ee v\u0161e je dokonal\u00e9 a u n\u00e1s bezchybn\u00e9. M\u00e1me nastaven\u00e9 pom\u011brn\u011b p\u0159\u00edsn\u00e9 procesy m\u011b\u0159en\u00ed kvality a dok\u00e1\u017eeme tak velice brzy odhalit, co nefunguje jak by m\u011blo a p\u0159ijmout pat\u0159i\u010dn\u00e1 opat\u0159en\u00ed k n\u00e1prav\u011b. Kdo nap\u0159\u00edklad m\u016f\u017ee \u0159\u00edct, \u017ee monitoruje \u00fapln\u011b v\u0161echny weby v\u0161ech z\u00e1kazn\u00edk\u016f jestli funguj\u00ed spr\u00e1vn\u011b? Tedy nejen jestli jsou dostupn\u00e9, ale i jestli se nezhor\u0161ila odezva. Sledujeme v\u0161e a o jak\u00e9mkoliv probl\u00e9mu dostaneme okam\u017eit\u011b varov\u00e1n\u00ed a ihned se to \u0159e\u0161\u00ed. N\u011bkter\u00e9 v\u00fdstupy m\u016f\u017eete v re\u00e1ln\u00e9m \u010dase sledovat na <a href=\"https:\/\/status.wedos.hosting\/cs\/\" target=\"_blank\" rel=\"noopener\">status.wedos.hosting<\/a>. Berte v \u00favahu, \u017ee m\u00e1me v provozu p\u0159es 1.500 fyzick\u00fdch server\u016f a dal\u0161\u00ed prvky (switche, routery).\u00a0<\/p>\n<p><strong>Pokud prod\u00e1v\u00e1te kvalitn\u00ed slu\u017eby, kter\u00e9 pat\u0159\u00ed k tomu nejlep\u0161\u00edmu na trhu, tak jedin\u00e9 co pot\u0159ebujete je propagovat zna\u010dku.<\/strong> Va\u0161\u00ed budouc\u00ed z\u00e1kazn\u00edci j\u00ed mus\u00ed vid\u011bt, mus\u00ed v\u011bd\u011bt, \u017ee nejsme \u017e\u00e1dn\u00e1 gar\u00e1\u017eov\u00e1 firma, kterou skol\u00ed nejbli\u017e\u0161\u00ed krize. S t\u00edmto jsme experimentovali n\u011bkolik let.<\/p>\n<p>WEDOS gar\u00e1\u017eov\u00e1 firma opravdu nen\u00ed \ud83d\ude42 M\u00e1me 2 \u0161pi\u010dkov\u00e1 datacentra (a nejsou mal\u00e1). <a href=\"https:\/\/blog.wedos.cz\/datacentrum-wedos-3-kravin-prvni-virtualni-pohled\" target=\"_blank\" rel=\"noopener\">Za\u010dneme stav\u011bt t\u0159et\u00ed<\/a> (a je\u0161t\u011b mnohem a mnohem v\u011bt\u0161\u00ed). M\u00e1me <a href=\"https:\/\/www.wedos.cz\/certifikace\" target=\"_blank\" rel=\"noopener\">r\u016fzn\u00e9 certifikace<\/a> v\u010detn\u011b <a href=\"https:\/\/blog.wedos.cz\/wedos-ziskal-akreditaci-icann-pro-registraci-domen-a-hodlame-ji-vyuzit-naplno\" target=\"_blank\" rel=\"noopener\">ICANN akreditace<\/a>. WEDOS sice existuje od 2010, ale je zalo\u017een na zku\u0161enostech s hostingem od roku 1997.<\/p>\n<p>Na\u0161e offline propagov\u00e1n\u00ed za\u010dalo podporou prvoligov\u00e9ho klubu HC Motor \u010cesk\u00e9 Bud\u011bjovice, kde jsme jako sponzor p\u016fsobili zhruba 5 let. Je pravda, \u017ee tam to bylo hodn\u011b o podpo\u0159e region\u00e1ln\u00edho sporu. Ze za\u010d\u00e1tku jsme reklamu c\u00edlili hlavn\u011b na div\u00e1ky na stadionu. Zkou\u0161eli jsme r\u016fzn\u00e9 polepy, sout\u011b\u017ee, akce pro div\u00e1ky, d\u00e1rky atd.<\/p>\n<figure id=\"attachment_212\" aria-describedby=\"caption-attachment-212\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-212 lazyload\" data-src=\"https:\/\/blog.wedos.cz\/wp-content\/uploads\/2018\/10\/HC-Motor.jpg\" alt=\"\" width=\"1000\" height=\"738\" data-srcset=\"https:\/\/blog.wedos.com\/wp-content\/uploads\/2018\/10\/HC-Motor.jpg 1000w, https:\/\/blog.wedos.com\/wp-content\/uploads\/2018\/10\/HC-Motor-300x221.jpg 300w, https:\/\/blog.wedos.com\/wp-content\/uploads\/2018\/10\/HC-Motor-768x567.jpg 768w\" data-sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/738;\" \/><figcaption id=\"caption-attachment-212\" class=\"wp-caption-text\">Kana\u010fan David Gillbert a jeho prvn\u00ed branka v dresu HC Motor s logem WEDOS a CZ.NIC. Autor fotky: Pavel Kacerovsk\u00fd<\/figcaption><\/figure>\n<p>Minul\u00fd rok se n\u00e1m naskytla mo\u017enost sponzorovat fotbalov\u00fd t\u00fdm SK Dynamo \u010cesk\u00e9 Bud\u011bjovice, kter\u00fd postoupil do prvn\u00ed ligy. Bylo to velk\u00e9 a n\u00e1kladn\u00e9 rozhodnut\u00ed. Domluvili jsme se b\u011bhem 2 nebo 3 kr\u00e1tk\u00fdch setk\u00e1n\u00ed, kdy jsme sta\u010dili vyp\u00edt pouze k\u00e1vu. V\u011bd\u011bli jsme, \u017ee do toho mus\u00edme j\u00edt po\u0159\u00e1dn\u011b jako gener\u00e1ln\u00ed partner, aby to d\u00e1valo smysl. Popravd\u011b nepanovala u n\u00e1s \u00fapln\u011b shoda jestli do toho j\u00edt, proto\u017ee dosah takov\u00e9to reklamy se t\u011b\u017eko m\u011b\u0159\u00ed. Nakonec v\u00edcem\u00e9n\u011b rozhodlo to, \u017ee je probl\u00e9m utratit rozumn\u011b pen\u00edze v onlinu.<\/p>\n<figure id=\"attachment_38245\" aria-describedby=\"caption-attachment-38245\" style=\"width: 525px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blog.wedos.cz\/wp-content\/uploads\/2020\/08\/Patrik-Cavos-Dynam-CB.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-38245 size-large lazyload\" data-src=\"https:\/\/blog.wedos.cz\/wp-content\/uploads\/2020\/08\/Patrik-Cavos-Dynam-CB-1024x1024.jpg\" alt=\"\" width=\"525\" height=\"525\" data-srcset=\"https:\/\/blog.wedos.com\/wp-content\/uploads\/2020\/08\/Patrik-Cavos-Dynam-CB-1024x1024.jpg 1024w, https:\/\/blog.wedos.com\/wp-content\/uploads\/2020\/08\/Patrik-Cavos-Dynam-CB-300x300.jpg 300w, https:\/\/blog.wedos.com\/wp-content\/uploads\/2020\/08\/Patrik-Cavos-Dynam-CB-150x150.jpg 150w, https:\/\/blog.wedos.com\/wp-content\/uploads\/2020\/08\/Patrik-Cavos-Dynam-CB-768x768.jpg 768w, https:\/\/blog.wedos.com\/wp-content\/uploads\/2020\/08\/Patrik-Cavos-Dynam-CB-100x100.jpg 100w, https:\/\/blog.wedos.com\/wp-content\/uploads\/2020\/08\/Patrik-Cavos-Dynam-CB.jpg 1500w\" data-sizes=\"(max-width: 525px) 100vw, 525px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 525px; --smush-placeholder-aspect-ratio: 525\/525;\" \/><\/a><figcaption id=\"caption-attachment-38245\" class=\"wp-caption-text\">Patrik \u010cavo\u0161 v dresu SK \u010cesk\u00e9 Bud\u011bjovice s logem WEDOS a DNSSEC Bezpe\u010dn\u00e9 Dom\u00e9ny<\/figcaption><\/figure>\n<p>Dopadlo to dob\u0159e, a to i p\u0159esto, \u017ee sez\u00f3nu 2019\/2020 naru\u0161il koronavirus. Vlastn\u011b to p\u0159ed\u010dilo na\u0161e o\u010dek\u00e1v\u00e1n\u00ed. WEDOS jako zna\u010dku to viditeln\u011b pos\u00edlilo a v kombinaci s dal\u0161\u00edmi vlivy byl rok 2019 zat\u00edm nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed v na\u0161\u00ed historii. Proto jsme se samoz\u0159ejm\u011b t\u011b\u0161ili na pokra\u010dov\u00e1n\u00ed spolupr\u00e1ce pro dal\u0161\u00ed sez\u00f3nu.<\/p>\n<p>Zjistili jsme, \u017ee p\u0159esn\u011b tohle pro dal\u0161\u00ed r\u016fst pot\u0159ebujeme. A to jsme vid\u011bli je\u0161t\u011b obrovsk\u00e9 mezery z na\u0161\u00ed strany. Pochopili jsme jak velk\u00fd je tam potenci\u00e1l, jen je t\u0159eba se s t\u00edm nau\u010dit spr\u00e1vn\u011b pracovat.<\/p>\n<h3>Pro\u010d jsme \u0161li do Brna<\/h3>\n<p>Bohu\u017eel jedn\u00e1n\u00ed v \u010cesk\u00fdch Bud\u011bjovic\u00edch se zkomplikovala p\u0159\u00edchodem nov\u00e9ho gener\u00e1ln\u00edho partnera, kter\u00fd m\u011bl nejprve v \u00famyslu klub koupit. Ten samoz\u0159ejm\u011b cht\u011bl v\u00fdznamnou \u010d\u00e1st reklamn\u00edch ploch a propagace pro sebe. Situace byla trochu nep\u0159ehledn\u00e1 a nav\u00edc jsme v\u011bd\u011bli, \u017ee gener\u00e1ln\u00edm partnerem u\u017e v SK Dynamo \u010cB nebudeme, tak n\u00e1s napadlo zkusit se poptat jinde.\u00a0<\/p>\n<p>Jsme jedni\u010dka na trhu a chceme taky b\u00fdt prezentov\u00e1ni jako jedni\u010dka na trhu. Tak\u017ee n\u00e1s zaj\u00edmaj\u00ed jen ty nejlep\u0161\u00ed plochy. Nav\u00edc podle na\u0161ich zku\u0161enost\u00ed je prost\u011b nejlep\u0161\u00ed koupit si to nejlep\u0161\u00ed \ud83d\ude42 . Tak\u017ee chceme reklamu vp\u0159edu na dresu a ne n\u011bkde schovanou. Sice 3x levn\u011bji, ale takovou reklamu, kterou nikdo nevid\u00ed.\u00a0<\/p>\n<p>Celkem jsme se poptali u 9 prvoligov\u00fdch klub\u016f na mo\u017enost gener\u00e1ln\u00edho partnera. V 8 p\u0159\u00edpadech by za n\u00e1s byli r\u00e1di i kdy\u017e jsme pom\u011brn\u011b n\u00e1ro\u010dn\u00ed. Na jedn\u00e1n\u00ed jsme m\u011bli prakticky jen necel\u00e9 3 t\u00fddny. Situace te\u010f kv\u016fli koronaviru je nejist\u00e1 a sponzo\u0159i jsou opatrn\u00ed. V\u011bt\u0161ina klub\u016f je na tom ekonomicky velmi \u0161patn\u011b a nejist\u011b.<\/p>\n<p>Jak u\u017e v\u00edte, nakonec jsme se stali gener\u00e1ln\u00edm partnerem FC Zbrojovka Brno. Na celou akci nebylo moc \u010dasu. Museli jsme vyhodnotit nejen rizika, ale i nakolik se kampa\u0148 vyplat\u00ed. Lid\u00e9, kte\u0159\u00ed s n\u00e1mi jednali v FC Zbrojovka Brno byli hodn\u011b proaktivn\u00ed a jakmile pochopili o co n\u00e1m jde, tak n\u00e1m uk\u00e1zali jak\u00e9 dal\u0161\u00ed mo\u017enosti s nimi vlastn\u011b m\u00e1me. Mohli jsme tak za\u010d\u00edt p\u0159em\u00fd\u0161let nad dal\u0161\u00ed spoluprac\u00ed. Nejde prost\u011b jen tak d\u00e1t n\u011bkam pen\u00edze a pak koukat, takto to nefunguje \ud83d\ude42<\/p>\n<p>Jedn\u00e1n\u00ed v Brn\u011b byla nejlep\u0161\u00ed, nejak\u010dn\u011bj\u0161\u00ed a nejv\u00edce se posouvala dop\u0159edu.<\/p>\n<figure id=\"attachment_38258\" aria-describedby=\"caption-attachment-38258\" style=\"width: 525px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blog.wedos.cz\/wp-content\/uploads\/2020\/08\/KrestWedosTOPb.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"size-large wp-image-38258 lazyload\" data-src=\"https:\/\/blog.wedos.cz\/wp-content\/uploads\/2020\/08\/KrestWedosTOPb-1024x734.jpg\" alt=\"\" width=\"525\" height=\"376\" data-srcset=\"https:\/\/blog.wedos.com\/wp-content\/uploads\/2020\/08\/KrestWedosTOPb-1024x734.jpg 1024w, https:\/\/blog.wedos.com\/wp-content\/uploads\/2020\/08\/KrestWedosTOPb-300x215.jpg 300w, https:\/\/blog.wedos.com\/wp-content\/uploads\/2020\/08\/KrestWedosTOPb-768x550.jpg 768w, https:\/\/blog.wedos.com\/wp-content\/uploads\/2020\/08\/KrestWedosTOPb-1536x1100.jpg 1536w, https:\/\/blog.wedos.com\/wp-content\/uploads\/2020\/08\/KrestWedosTOPb.jpg 1700w\" data-sizes=\"(max-width: 525px) 100vw, 525px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 525px; --smush-placeholder-aspect-ratio: 525\/376;\" \/><\/a><figcaption id=\"caption-attachment-38258\" class=\"wp-caption-text\">Pok\u0159t\u011bn\u00ed dresu na tiskov\u00e9 konferenci 19.08.2020 doprov\u00e1zel podpis smlouvy.<\/figcaption><\/figure>\n<p>Do zna\u010dn\u00e9 m\u00edry FC Zbrojovce Brno pomohli fanou\u0161ci. D\u011blali jsme si pr\u016fzkumy jak klub podporuj\u00ed na internetov\u00fdch str\u00e1nk\u00e1ch a soci\u00e1ln\u00edch s\u00edt\u00edch. A\u0165 u\u017e jsme to vzali v absolutn\u00edch \u010d\u00edslech, pom\u011bru k velikosti kraje, populace atd., vych\u00e1zelo n\u00e1m to v\u017edy velmi dob\u0159e. Velk\u00e9 zna\u010dky jako my, to vn\u00edmaj\u00ed.<\/p>\n<p>Pokud nap\u00ed\u0161ete na soci\u00e1ln\u00ed s\u00edt\u011b, \u017ee se na z\u00e1pas t\u011b\u0161\u00edte, vyfot\u00edte se na stadionu anebo jste smutn\u00ed z v\u00fdsledku, tak to v\u0161e skl\u00e1d\u00e1 m\u011b\u0159iteln\u00e9 metriky. My to vid\u00edme, \u010dteme, vyhodnocujeme, proto\u017ee n\u00e1m to pom\u00e1h\u00e1 pl\u00e1novat dal\u0161\u00ed kampan\u011b. Je to hodn\u011b zjednodu\u0161en\u011b \u0159e\u010deno, ale zkus\u00edme p\u0159\u00edklad.<\/p>\n<p>V r\u00e1mci na\u0161\u00ed propaga\u010dn\u00ed kampan\u011b jsme si nechali d\u0159\u00edve ud\u011blat p\u0159es 230 tis\u00edc plechovek <a href=\"https:\/\/www.wedos.cz\/energy\/\" target=\"_blank\" rel=\"noopener\">WEDOS Energy a WEDOS apple energy<\/a>. Rozd\u00e1v\u00e1me je zdarma jako d\u00e1rky ke slu\u017eb\u00e1m, ale i na r\u016fzn\u00fdch akc\u00edch na\u0161ich partner\u016f. Bereme je jako nositele reklamy. Kdy\u017e si budeme vyb\u00edrat koho podpo\u0159\u00edme a uvid\u00edme fanou\u0161ky, kte\u0159\u00ed ud\u011blaj\u00ed t\u0159eba 1.000 fotek na stadionu, tak m\u016f\u017eeme p\u0159edpokl\u00e1dat, \u017ee kdy\u017e tam po\u0161leme p\u00e1r palet a dostanou je zdarma, tak se \u010d\u00e1st z nich s nimi vyfot\u00ed a ud\u011bl\u00e1 n\u00e1m reklamu. No a je rozd\u00edl pokud m\u00e1 klub fanou\u0161ky co ud\u011blaj\u00ed 1.000 fotek anebo 20.<\/p>\n<p>A tohle je opravdu ten nejjednodu\u0161\u0161\u00ed p\u0159\u00edklad.<\/p>\n<p>Brno pova\u017eujeme tak\u00e9 za IT m\u011bsto, co\u017e je zn\u00e1t i na na\u0161ich statistik\u00e1ch. M\u00e1me tam 7,7% v\u0161ech na\u0161ich z\u00e1kazn\u00edk\u016f a pom\u011brem by to m\u011blo b\u00fdt m\u00e9n\u011b ne\u017e tak 3%. P\u0159itom bereme v potaz velikost, i to \u017ee \u010d\u00e1st z\u00e1kazn\u00edk\u016f m\u00e1me mimo \u010cR.<\/p>\n<p>Samoz\u0159ejm\u011b brali jsme v \u00favahu i dal\u0161\u00ed aspekty, ale to by bylo na dlouho \ud83d\ude42<\/p>\n<p><iframe title=\"Tiskov\u00e1 konference p\u0159ed startem nov\u00e9 sez\u00f3ny\" width=\"525\" height=\"295\" data-src=\"https:\/\/www.youtube.com\/embed\/xc3un2AdoWg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>Nakonec jsme si tedy pl\u00e1cli a jsme moc r\u00e1di. M\u011bli jsme asi 4 dny na domluven\u00ed detail\u016f smlouvy, 5 dn\u00ed na polep stadionu (v\u010detn\u011b zam\u011b\u0159en\u00ed), n\u011bkolik des\u00edtek hodin na potisk dres\u016f.<\/p>\n<p>Nakonec jsme v Brn\u011b ud\u011blali ze stadionu i WEDOS Arenu a t\u011b\u0161\u00edme se na to, \u017ee tento n\u00e1zev bude s fotbalem v Brn\u011b spojov\u00e1n hodn\u011b dlouho.\u00a0<\/p>\n<p>Brno je Brno a je zn\u00e1t, \u017ee Zbrojovka Brno je t\u00fdm s velkou histori\u00ed. V\u011b\u0159\u00edme, \u017ee budeme sou\u010d\u00e1st\u00ed \u00fasp\u011b\u0161n\u00e9 \u00e9ry.\u00a0<\/p>\n<h3>Kdy\u017e jsou dobr\u00e9 podm\u00ednky bereme i \u010cesk\u00e9 Bud\u011bjovice<\/h3>\n<p>Mezit\u00edm do\u0161lo v SK Dynamo \u010cesk\u00e9 Bud\u011bjovice k z\u00e1sadn\u00edmu pr\u016flomu jedn\u00e1n\u00ed a nab\u00eddli n\u00e1m za dobrou cenu hlavn\u00edho partnera s adekv\u00e1tn\u00ed reklamou. Sedli jsme si ke stolu a za\u010dali po\u010d\u00edtat jestli ut\u00e1hneme oboj\u00ed \ud83d\ude42<\/p>\n<p>Nejde jen o pen\u00edze, ale tak\u00e9 o to v\u0161echno obs\u00e1hnout vhodnou propagac\u00ed a dal\u0161\u00ed spolupr\u00e1ci. Bude to velk\u00e1 v\u00fdzva, ale bez po\u0159\u00e1dn\u00e9 v\u00fdzvy nen\u00ed velk\u00e9ho v\u00edt\u011bzstv\u00ed \ud83d\ude42<\/p>\n<p>Tak\u017ee jsme si pl\u00e1cli i v SK Dynamo \u010cesk\u00e9 Bud\u011bjovice a te\u010f toho m\u00e1me nalo\u017eeno nad hlavu.<\/p>\n<h3>Je to \u0161\u00edlenstv\u00ed podporovat 2 prvoligov\u00e9 fotbalov\u00e9 kluby?<\/h3>\n<p>Vyhodnot\u00edme to na konci sezony. Ale n\u00e1\u0161 marketing tomu mus\u00edme trochu pod\u0159\u00eddit. Na druhou stranu pat\u0159\u00edme mezi nejv\u011bt\u0161\u00ed subjekty, kter\u00e9 podporuj\u00ed profesion\u00e1ln\u00ed sport v \u010cR a fotbal. Odhadujeme, \u017ee v \u010cR budeme pat\u0159it mezi 100 nejv\u011bt\u0161\u00edch podporovatel\u016f profesion\u00e1ln\u00edho sportu.. a v samotn\u00e9m fotbale odhadujeme, \u017ee t\u00e9m\u011b\u0159 jist\u011b budeme pat\u0159it mezi TOP 10 firem v \u010cR, kter\u00e9 podporuj\u00ed fotbal. V\u011b\u0159\u00edme, \u017ee si d\u0159\u00edve nebo pozd\u011bji toho v\u0161imnou i funkcion\u00e1\u0159i v tomto neslavn\u011b slavn\u00e9m sportovn\u00edm odv\u011btv\u00ed a \u017ee bude n\u00e1\u0161 n\u00e1zor br\u00e1n v potaz p\u0159i jedn\u00e1n\u00edch a rozhodov\u00e1n\u00ed.\u00a0<\/p>\n<p>Loni jsme jednou cht\u011bli skon\u010dit a vyvolat revoluci. Nakonec z toho se\u0161lo, ale t\u0159eba se to stane letos. Nebudeme p\u0159eci d\u00e1vat pen\u00edze do n\u011bjak\u00e9ho sportu, kde se za rovinu pova\u017euje n\u011bco hodn\u011b naklon\u011bn\u00e9ho. Sport je to kr\u00e1sn\u00fd, ale mus\u00ed b\u00fdt \u010dist\u00fd. Tak\u017ee mo\u017en\u00e1 o n\u00e1s usly\u0161\u00edte i takhle.\u00a0<\/p>\n<p>T\u0159eba \u010dasem nap\u00ed\u0161eme otev\u0159en\u00fd dopis a budeme bojovat ze lep\u0161\u00ed budoucnost.<\/p>\n<h3>Pro\u010d je na dresech DNSSEC<\/h3>\n<p>Dal\u0161\u00ed \u010dastou ot\u00e1zkou je, pro\u010d jsme tam spole\u010dn\u011b s <em>DNSSEC Bezpe\u010dn\u00e9 dom\u00e9ny<\/em>. Registr .cz dom\u00e9n CZ.NIC spolupracuje s registr\u00e1tory na n\u011bkter\u00fdch spole\u010dn\u00fdch marketingov\u00fdch akc\u00edch. Maj\u00ed v\u00edce program\u016f, kter\u00e9 se daj\u00ed propagovat. Je to Dobr\u00e1 dom\u00e9na, MojeID a DNSSEC bezpe\u010dn\u00e9 dom\u00e9ny. My vyu\u017e\u00edv\u00e1me <a href=\"https:\/\/www.nic.cz\/dnssec\/\" target=\"_blank\" rel=\"noopener\">DNSSEC Bezpe\u010dn\u00e9 dom\u00e9ny<\/a>, proto\u017ee n\u00e1m vyhovuje asociace s bezpe\u010dnost\u00ed.<\/p>\n<p>M\u00e1me i dal\u0161\u00ed partnery, s kter\u00fdmi d\u011bl\u00e1me kampan\u011b, ale konkr\u00e9tn\u011b pro fotbal a hokej je ide\u00e1ln\u00ed CZ.NIC. M\u00e1 produkt v podobn\u00e9 pozici na trhu jako my. Dom\u00e9na .cz je spolehliv\u00e1 a to nejlep\u0161\u00ed pro \u010desk\u00fd trh. Pot\u0159ebuj\u00ed jen tla\u010dit zna\u010dku stejn\u011b jako my.<\/p>\n<p>D\u011bkujeme CZ.NIC za spolupr\u00e1ci a v\u011b\u0159\u00edme, \u017ee v\u00e1m d\u011bl\u00e1me dobrou reklamu, kter\u00e1 je vid\u011bt \ud83d\ude09<\/p>\n<h3>Z\u00e1v\u011br<\/h3>\n<p>O v\u00edkendu jsme ud\u011blali prvn\u00ed dv\u011b sout\u011b\u017ee o vstupenky na utk\u00e1n\u00ed obou t\u00fdm\u016f. Nakonec \u0161lo na fotbal v Brn\u011b 19 na\u0161ich z\u00e1kazn\u00edk\u016f a na fotbal v \u010cesk\u00fdch Bud\u011bjovic\u00edch n\u00e1s \u0161lo 17. Dal\u0161\u00ed sout\u011b\u017ee budou pokra\u010dovat. Mus\u00edme jen odladit v\u0161echny procesy. Tak\u017ee n\u00e1s sledujte na soci\u00e1ln\u00edch s\u00edt\u00edch (<a href=\"https:\/\/www.facebook.com\/WEDOS.cz\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/wedos_cz\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/wedos-cz\/\" target=\"_blank\" rel=\"noopener\">LikedIn<\/a>).<\/p>\n<p>Pl\u00e1nujeme, \u017ee se budeme s na\u0161imi z\u00e1kazn\u00edky potk\u00e1vat po cel\u00e9 \u010cR, tam kde bude n\u011bkter\u00fd z klub\u016f hr\u00e1t. Je to celkem 17 z\u00e1pas\u016f venku u ka\u017ed\u00e9ho klubu, plus p\u0159\u00edpadn\u00e1 poh\u00e1rov\u00e1 utk\u00e1n\u00ed. Budeme m\u00edt tedy minim\u00e1ln\u011b 34 mo\u017enost\u00ed po cel\u00e9 republice, kdy se s na\u0161imi z\u00e1kazn\u00edky m\u016f\u017eeme setkat ve VIP prostor\u00e1ch jednotliv\u00fdch klub\u016f. K tomu samoz\u0159ejm\u011b stejn\u00fd po\u010det z\u00e1pas\u016f na dom\u00e1c\u00edch stadionech.<\/p>\n<p>Moment\u00e1ln\u011b zva\u017eujeme dal\u0161\u00ed kampan\u011b, kter\u00e9 bychom nav\u00e1zali na podporu fotbalov\u00fdch klub\u016f.<\/p>\n<p>\u010cek\u00e1 n\u00e1s hodn\u011b pr\u00e1ce. P\u0159em\u00fd\u0161l\u00edme, \u017ee bychom roz\u0161\u00ed\u0159ili n\u00e1\u0161 t\u00fdm o p\u00e1r produktov\u00fdch mana\u017eer\u016f, kte\u0159\u00ed by si vzali na starosti jednotliv\u00e9 slu\u017eby. Uvolnilo by n\u00e1m to ruce pro dal\u0161\u00ed marketingov\u00e9 aktivity.<\/p>\n<p>\u00a0<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Minul\u00fd t\u00fdden jsme podepsali smlouvu o gener\u00e1ln\u00edm partnerstv\u00ed s prvoligov\u00fdm fotbalov\u00fdm klubem FC Zbrojovka Brno a aby to nebylo m\u00e1lo, tak je\u0161t\u011b dal\u0161\u00ed smlouvu s dal\u0161\u00edm prvoligov\u00fdm klubem &#8211; SK Dynamo \u010cesk\u00e9 Bud\u011bjovice.<\/p>\n","protected":false},"author":9,"featured_media":38285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[133,132,131,17],"class_list":["post-37452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spolecnost","tag-fc-zbrojovka-brno","tag-fotbal","tag-sk-dynamo-ceske-budejovice","tag-wedos"],"_links":{"self":[{"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/posts\/37452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/comments?post=37452"}],"version-history":[{"count":22,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/posts\/37452\/revisions"}],"predecessor-version":[{"id":40638,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/posts\/37452\/revisions\/40638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/media\/38285"}],"wp:attachment":[{"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/media?parent=37452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/categories?post=37452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/tags?post=37452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}