{"id":1688383,"date":"2026-06-19T09:02:32","date_gmt":"2026-06-19T07:02:32","guid":{"rendered":"https:\/\/blog.wedos.com\/?p=1688383"},"modified":"2026-06-19T09:05:57","modified_gmt":"2026-06-19T07:05:57","slug":"hromadne-rozesilky-nejsou-totez-co-bezny-e-mail-a-je-dobre-vedet-proc","status":"publish","type":"post","link":"https:\/\/blog.wedos.com\/cs\/hromadne-rozesilky-nejsou-totez-co-bezny-e-mail-a-je-dobre-vedet-proc","title":{"rendered":"Hromadn\u00e9 rozes\u00edlky nejsou tot\u00e9\u017e co b\u011b\u017en\u00fd e-mail. A je dobr\u00e9 v\u011bd\u011bt pro\u010d"},"content":{"rendered":"\n

E-mail pou\u017e\u00edv\u00e1me v\u0161ichni. Po\u0161leme fakturu, odpov\u00edme z\u00e1kazn\u00edkovi, domluv\u00edme sch\u016fzku, vy\u0159\u00edd\u00edme objedn\u00e1vku. Na prvn\u00ed pohled to m\u016f\u017ee vypadat jednodu\u0161e: e-mail jako e-mail. Jen\u017ee mezi b\u011b\u017enou firemn\u00ed komunikac\u00ed a hromadnou rozes\u00edlkou je obrovsk\u00fd rozd\u00edl.<\/p>\n\n\n\n

A pr\u00e1v\u011b tenhle rozd\u00edl je dobr\u00e9 zn\u00e1t d\u0159\u00edv, ne\u017e se rozhodnete poslat newsletter na tis\u00edce adres ze sv\u00e9 b\u011b\u017en\u00e9 schr\u00e1nky nebo webhostingu.<\/p>\n\n\n\n\n\n\n\n

Mailhosting slou\u017e\u00ed pro b\u011b\u017enou po\u0161tu<\/h2>\n\n\n\n

Mailhosting<\/a> je ur\u010den\u00fd hlavn\u011b pro ka\u017edodenn\u00ed komunikaci. Typicky jde o zpr\u00e1vy mezi lidmi, obchodn\u00ed komunikaci, z\u00e1kaznickou podporu, faktury, nab\u00eddky nebo b\u011b\u017en\u00e9 provozn\u00ed e-maily.<\/p>\n\n\n\n

Pat\u0159\u00ed sem i men\u0161\u00ed automatick\u00e9 zpr\u00e1vy z webu, nap\u0159\u00edklad potvrzen\u00ed z kontaktn\u00edho formul\u00e1\u0159e, obnova hesla nebo ozn\u00e1men\u00ed z redak\u010dn\u00edho syst\u00e9mu. Tedy e-maily, kter\u00e9 vznikaj\u00ed jako p\u0159irozen\u00e1 reakce na konkr\u00e9tn\u00ed akci u\u017eivatele.<\/p>\n\n\n\n

Co sem naopak nepat\u0159\u00ed, jsou newslettery, marketingov\u00e9 kampan\u011b, hromadn\u00e9 nab\u00eddky, pravideln\u00e9 rozes\u00edlky na celou datab\u00e1zi kontakt\u016f nebo automatizovan\u00e9 s\u00e9rie zpr\u00e1v pro stovky a\u017e tis\u00edce p\u0159\u00edjemc\u016f. Mailhosting m\u00e1 nav\u00edc nastaven\u00e9 limity a pravidla pro odes\u00edl\u00e1n\u00ed<\/a>, kter\u00e9 takov\u00e9mu provozu odpov\u00eddaj\u00ed.<\/p>\n\n\n\n

Hromadn\u00e9 rozes\u00edlky pot\u0159ebuj\u00ed jin\u00e9 z\u00e1zem\u00ed<\/h2>\n\n\n\n

N\u00e1stroje pro hromadn\u00e9 rozes\u00edlky \u0159e\u0161\u00ed v\u011bci, kter\u00e9 b\u011b\u017en\u00fd mailhosting \u0159e\u0161it nem\u00e1. Pracuj\u00ed s odhla\u0161ov\u00e1n\u00edm odb\u011bru, reputac\u00ed odes\u00edlatele, doru\u010ditelnost\u00ed, d\u00e1vkov\u00e1n\u00edm zpr\u00e1v, statistikami otev\u0159en\u00ed, spr\u00e1vou kontakt\u016f, souhlasy p\u0159\u00edjemc\u016f a reakcemi na nedoru\u010den\u00e9 e-maily.<\/p>\n\n\n\n

Jin\u00fdmi slovy: nejsou to jen \u201eprogramy na posl\u00e1n\u00ed hodn\u011b e-mail\u016f\u201c. Jsou to specializovan\u00e9 slu\u017eby, kter\u00e9 maj\u00ed zabr\u00e1nit tomu, aby se z legitimn\u00edho newsletteru stal technick\u00fd nebo pr\u00e1vn\u00ed probl\u00e9m.<\/p>\n\n\n\n

Pro\u010d m\u00e1 VEDOS pravidla pro odes\u00edl\u00e1n\u00ed e-mail\u016f<\/h2>\n\n\n\n

U sd\u00edlen\u00fdch slu\u017eeb je jeden probl\u00e9m z\u00e1sadn\u00ed: reputace serveru. Pokud n\u011bkdo za\u010dne ze sd\u00edlen\u00e9ho prost\u0159ed\u00ed pos\u00edlat velk\u00e9 mno\u017estv\u00ed zpr\u00e1v, m\u016f\u017ee t\u00edm po\u0161kodit doru\u010ditelnost ostatn\u00edch z\u00e1kazn\u00edk\u016f na stejn\u00e9m serveru.<\/p>\n\n\n\n

Nemus\u00ed j\u00edt p\u0159itom o \u00famysln\u00fd spam. Sta\u010d\u00ed napaden\u00fd web, d\u011brav\u00fd formul\u00e1\u0159, odcizen\u00e9 heslo nebo \u0161patn\u011b nastaven\u00fd skript, kter\u00fd se zacykl\u00ed a za\u010dne odes\u00edlat stovky a\u017e tis\u00edce zpr\u00e1v. Navenek to ale po\u0159\u00e1d vypad\u00e1 stejn\u011b: ze serveru odch\u00e1z\u00ed podez\u0159ele velk\u00e9 mno\u017estv\u00ed po\u0161ty. Pr\u00e1v\u011b v takov\u00fdch p\u0159\u00edpadech doch\u00e1z\u00ed k blokov\u00e1n\u00ed odes\u00edl\u00e1n\u00ed<\/a>, kter\u00e9 m\u00e1 dal\u0161\u00ed \u0161kody zastavit.<\/p>\n\n\n\n

A pokud takov\u00fd server za\u010dnou odm\u00edtat velc\u00ed poskytovatel\u00e9 e-mailov\u00fdch schr\u00e1nek, probl\u00e9m se net\u00fdk\u00e1 jen jednoho z\u00e1kazn\u00edka. M\u016f\u017ee ovlivnit i ostatn\u00ed, kte\u0159\u00ed ze stejn\u00e9 infrastruktury pos\u00edlaj\u00ed \u00fapln\u011b legitimn\u00ed zpr\u00e1vy, a jejich po\u0161ta m\u016f\u017ee za\u010d\u00edt padat do spamu<\/a>.<\/p>\n\n\n\n

Proto pravidla nejsou formalita ani zbyte\u010dn\u00e1 p\u0159ek\u00e1\u017eka. Jsou to bezpe\u010dnostn\u00ed mantinely, kter\u00e9 chr\u00e1n\u00ed doru\u010ditelnost, z\u00e1kazn\u00edky i samotn\u00e9 odes\u00edlatele.<\/p>\n\n\n\n

Newsletter nen\u00ed oby\u010dejn\u00fd e-mail<\/h2>\n\n\n\n

B\u011b\u017en\u00fd e-mail je zpr\u00e1va konkr\u00e9tn\u00edmu \u010dlov\u011bku. Transak\u010dn\u00ed e-mail je reakce na konkr\u00e9tn\u00ed akci, nap\u0159\u00edklad potvrzen\u00ed objedn\u00e1vky nebo zm\u011bnu hesla. Newsletter je hromadn\u00e1 komunikace sm\u011brem k datab\u00e1zi kontakt\u016f. Ka\u017ed\u00fd z t\u011bchto typ\u016f m\u00e1 jin\u00e9 n\u00e1roky a jin\u00e9 technick\u00e9 \u0159e\u0161en\u00ed.<\/p>\n\n\n\n

Proto plat\u00ed jednoduch\u00e9 pravidlo: firemn\u00ed komunikace pat\u0159\u00ed na mailhosting, automatick\u00e9 provozn\u00ed zpr\u00e1vy mus\u00ed b\u00fdt rozumn\u011b nastaven\u00e9 a hromadn\u00e9 rozes\u00edlky pat\u0159\u00ed do specializovan\u00fdch n\u00e1stroj\u016f nebo na vlastn\u00ed spr\u00e1vn\u011b nakonfigurovanou infrastrukturu.<\/p>\n\n\n\n

E-mail je po\u0159\u00e1d jeden z nejd\u016fle\u017eit\u011bj\u0161\u00edch komunika\u010dn\u00edch kan\u00e1l\u016f na internetu. Pr\u00e1v\u011b proto je pot\u0159eba s n\u00edm zach\u00e1zet zodpov\u011bdn\u011b. Dob\u0159e nastaven\u00e9 odes\u00edl\u00e1n\u00ed nen\u00ed detail pro techniky. Je to rozd\u00edl mezi zpr\u00e1vou, kter\u00e1 doraz\u00ed, a zpr\u00e1vou, kter\u00e1 skon\u010d\u00ed ve spamu nebo v\u016fbec nikam nedojde.<\/p>\n\n\n\n

V n\u011bkter\u00e9m z dal\u0161\u00edch \u010dl\u00e1nk\u016f se pod\u00edv\u00e1me tak\u00e9 na SPF, DKIM a DMARC<\/a>, tedy nastaven\u00ed, kter\u00e1 pom\u00e1haj\u00ed chr\u00e1nit dom\u00e9nu a zlep\u0161ovat doru\u010ditelnost e-mail\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"

E-mail pou\u017e\u00edv\u00e1me v\u0161ichni. Po\u0161leme fakturu, odpov\u00edme z\u00e1kazn\u00edkovi, domluv\u00edme sch\u016fzku, vy\u0159\u00edd\u00edme objedn\u00e1vku. Na prvn\u00ed pohled to m\u016f\u017ee vypadat jednodu\u0161e: e-mail jako e-mail. Jen\u017ee mezi b\u011b\u017enou firemn\u00ed komunikac\u00ed a hromadnou rozes\u00edlkou je obrovsk\u00fd rozd\u00edl. A pr\u00e1v\u011b tenhle rozd\u00edl je dobr\u00e9 zn\u00e1t d\u0159\u00edv, ne\u017e se rozhodnete poslat newsletter na tis\u00edce adres ze sv\u00e9 b\u011b\u017en\u00e9 schr\u00e1nky nebo webhostingu.<\/p>\n","protected":false},"author":16,"featured_media":1688403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1688383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spolecnost"],"_links":{"self":[{"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/posts\/1688383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/comments?post=1688383"}],"version-history":[{"count":1,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/posts\/1688383\/revisions"}],"predecessor-version":[{"id":1688396,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/posts\/1688383\/revisions\/1688396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/media\/1688403"}],"wp:attachment":[{"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/media?parent=1688383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/categories?post=1688383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wedos.com\/cs\/wp-json\/wp\/v2\/tags?post=1688383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}